To be unbound by either technology or creativity and be the most innovative AdTech solutions provider to our digital age clients.
To combine Technology and Creativity to deliver Innovative, hybrid solutions that create positive Growth for our clients in the connected age.
Our logo is born out of the need to represent the dynamic growth and evolution the company is undergoing. We are shunning the fixed codes of traditional creativity and classical IT, instead merging the two into a hybrid approach. Our new logo represents this recombination that has cues of both tech, from the ordered shape and structure of the font, and creativity, from the rounded edges and curiosity of the design of the ‘g’. This is complemented by an accent logo which represents, once again, the neuron connections of the human brain and the circuitboard connections of technology.
This merging of creativity and technology is defined by our intelligent and concise 2 word slogan - Connected Creativity. It also embodies not only what we do but how we do it. In an increasingly connected world, our creativity connects.
Our biggest asset is the different way we think, our people, their minds and their ideas. This forms the inspiration for our Brand Device, taken from the logo accent then evolved into an expression of creativity and energy. The colours and treatment lend a certain playfulness to our brand and clearly stands us apart and at the forefront of the new AdTech revolution.